HOT6
A brand and packaging renewal project for HOT6, Korea’s first energy drink. Thomas Studio consolidated HOT6’s individually recognized assets—including its phoenix, signature blue, and brand name—into a cohesive brand identity. The BI was redesigned to make the brand’s distinctive symbolism more recognizable, while the literal phoenix was reinterpreted as the afterimage of an ascending wingtip and expanded into a key graphic.
- Client
- JUNG KWAN JANG
- Creative Director
- Min jung Kim
- Art Director
- Minseon Jeong
- Package Design
- Hyeongeun Ahn, Jiyoon Park, Juhee Park
- Copywriting
- Jaemin Gwon
- Year
- 2026
