LOWTAG
Thomas Studio moved beyond conventional “low sugar” visual clichés and focused on real consumer purchasing behavior. Consumers examine ingredient information not only on the front, but also on the back and sides of packaging. “Low Tag” visualizes this moment of inspection, using the act of peeling a tag to intuitively communicate the removal of additives.
- Client
- DONGWON F&B
- Creative Director
- Min jung Kim
- Art Director
- Jinho Jeong
- Graphic Design
- Sohyeon Sin, Gyumin Lee, Soyi Jin, Hyunjung Lee
- Photography
- Soyeon Kim
- Motion Graphic
- Gyuyeon Park
- Year
- 2026
