PIBICK
PBICK is CU’s private brand that adds a sense of enjoyment to everyday purchases across a wide range of product categories. Inspired by the “beep” of a barcode scan, Thomas Studio reinterpreted the barcode as a core visual identity and integrated it into the front of the packaging, allowing the brand to remain consistently recognizable from shelf display to checkout.
- Client
- COCA COLA
- Creative Director
- Min jung Kim
- Art Director
- Soyoung Dongbang
- Package Design
- Jiyeon Kwon, Subin Jo, Kihyup Yeom
- 3D Visual
- Jaemin Gwon
- Year
- 2026
