TEMPO
This packaging renewal project reimagines TEMPO, Dong-A Pharmaceutical’s tampon brand, with a more modern and technical identity. Rather than following the soft and organic visual language commonly seen in feminine care, the new design draws on Dong-A Pharmaceutical’s expertise and credibility as a pharmaceutical company. A bold English wordmark gives TEMPO a more distinctive and professional presence, while a graphic system inspired by absorption visually expresses the product’s core function.
- Client
- DONG-A PHARM.
- Creative Director
- Min jung Kim
- Art Director
- Jinho Jeong
- Package Design
- Sohyeon Sin, Gyumin Lee, Soyi Jin
- Photography
- Jaemin Gwon
- Motion Graphic
- Bogeun Park
- Year
- 2026
